Developer Relations & Community Growth

Jay Saadana

Building developer communities that scale.

Helping tech brands grow through authentic community engagement, strategic partnerships, and developer advocacy.

50K+ Developer Reach
20+ Hackathons
20+ Brand Collaborations

About Me

I'm a tech community builder and DevRel professional with 5+ years of experience working with global developer tools and platforms.

I've helped startups and established brands like Entelligence.ai, Quira, Daytona, Flagsmith, and AI Native grow their developer presence, launch campaigns, and build long-term engagement strategies.

Community Building

Building engaged developer communities from ground up with proven growth strategies

Strategic Partnerships

Forming meaningful collaborations with brands, universities, and tech communities

Developer Advocacy

Authentic developer marketing through content, demos, and thought leadership

Hackathon Ecosystems

Organizing and scaling hackathons that drive product adoption and engagement

Experience & Impact

Proven track record building and scaling developer communities across multiple companies and ecosystems

Entelligence.ai

Developer Relations

  • Managing Reddit community for the US audience
  • Creating social content and handling platforms
  • Writing technical blogs
  • Managing documentation and Discord communities

Quira

Developer Relations & Community Growth

  • Built developer community from 0 → 6K active members in first 6 months
  • Drove organic growth to 50K+ user base through strategic partnerships
  • Organized community and ambassador programs boosting product signups and retention
  • Executed content strategy and hackathon collaborations for community engagement

Daytona

Pacer

  • Supported early-stage developer outreach and community setup
  • Targeted AI Developers in the Indian Market with focused campaigns
  • Conducted feedback loops with early adopters and builder communities
  • Organized meetups across India and led GitHub and Product Hunt launches

Flagsmith

Hackathon Partnership

  • Led hackathon-focused collaboration using feature flag tools
  • Positioned brand among 100+ developer participants through strategic integration
  • Created demo content explaining product use cases in developer-friendly language

AI Native

Dev Marketing & Ecosystem Building

  • Designed campaign to attract early builders in AI-native tooling space
  • Executed content and social outreach amplifying brand awareness among AI engineers
  • Supported partnerships with student communities and early adopters

Endless Domains

DevRel

  • Building global developer community focused on hackathons, meetups, and technical learning
  • Created Event Playbook ensuring brand consistency and clear participation structure
  • Onboarded moderators, designed branding kit, and built university partnerships
  • Organized community activations and AMA sessions across Web3 ecosystem

Community & Growth Impact

Data-driven results from community building and developer engagement initiatives

50K+
Total Developer Reach
Developers engaged across communities
20+
Hackathon Campaigns
Successfully executed and managed
20+
Brand Collaborations
Global dev tools and platforms
18-22%
Engagement Rate
Average across all campaigns
10K+
Builder Conversions
Organic signups from activations

Skills & Expertise

Comprehensive skill set spanning community building, developer marketing, and technical engagement

DevRel & Growth

Community Building Developer Marketing Partnerships Event Strategy Ambassador Programs

Tools & Platforms

Notion Discord Slack Luma GitHub Mix Panel

Content & Communication

Technical Writing Campaign Planning Product Demos Developer Advocacy

Additional Expertise

Open Source
Social Media
Web3 Ecosystems
Event Management
Analytics
Program Design

Notable Campaigns & Initiatives

Signature projects and campaigns that drove significant community growth and engagement

Social Summer of Code

Organized a large-scale community event attracting 5K+ participants with comprehensive engagement strategy

5K+ Participants Multi-week Program Community Building

Endless Domains Community

Building a global developer community from scratch with designed event playbooks and activation strategies

Global Reach Event Playbooks University Partnerships

University-Level Hackathons

Partnered with tech clubs for awareness campaigns and project showcases across multiple universities

Multiple Universities Tech Club Partnerships Student Engagement

Daytona × Microsoft Meetup

Organized in-person meetup featuring product demos, DevRel storytelling, and builder networking

Product Demos Brand Visibility Developer Networking

Let's Connect

Open to full-time opportunities, consulting projects, and collaboration. Let's discuss how I can help grow your developer community.

Get in Touch

Whether you're looking to hire for a DevRel position or need consulting for your developer community strategy, I'd love to hear from you.

Send a Message